Rolling Words is a smokable songbook created to promote rapper Snoop Dogg’s latest product, a range of Kingsize Slim rolling papers!
The design solution draws together the lyrics of Snoops’ most popular songs, prints these on perforated rolling paper and binds them together inside a hemp seed fabric cover. The book, distributed to a select few, has also been translated into a sample poster for the wider audience of the Coachella Valley Music & Arts Festival, an event due to take place later this month.”We’d been working with Pereira O’Dell on the “Obrigado” song & video with Snoop Dogg & Marcel D2 to debut Jawbone’s Jambox in Brazil when they came to us with the idea for Rolling Words”, “Honestly, we were kind of blown away. It’s a fantastic brand extension for us, and totally captures the vibe and spirit of Snoop and our platform. We’re excited about the project and eager to see where it takes us.”
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